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Don’t Believe the Hype

Devious marketing tactics are being used right now. Don’t fall for them.

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Today I felt the need to get this crucial message out: Don’t believe all the hype!

Yes, the real estate market is doing better, we’re in a seller’s market, we’re seeing multiple bids, and homes are selling for more than asking price. However, what we’re running into over and over again is what I like to call devious marketing tactics. We’re seeing real estate agents leave messages, send robocalls, or blast out text messages that say something like, “I can get you $100,000 more for your house than before.” Then, someone will call me to verify, I show them the data, and they realize that doesn’t make sense.

“Some people in this industry will try to trick you, but every industry has those people.”

True, homes are worth more than they were last year, and sellers should be thrilled, but they haven’t increased by that much. Some people in this industry will try to trick you, but every industry has those people. If it seems too good to be true, it probably is. Rely on accurate statistics and a trusted real estate advisor.

If you ever have any questions about the market or whether something you’ve heard is true or not, call or email us. We’ll be sure to lead you in the right direction.

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One Response to “Don’t Believe the Hype”

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